Bored with taking dull product surveys online, or just plain bored to tears? Here's something that will stimulate a few comatose braincells, give you something to tweet about and possibly get into a few arguments over.
Those fiendish psychologists at Harvard have devised a test that tries to shed some light on the darkest recesses of people's innate prejudices - the difference between what you think you think and what you truly think.
"It is well known that people don't always 'speak their minds', and it is suspected that people don't always 'know their minds'. Understanding such divergences is important to scientific psychology.
This web site presents a method that demonstrates the conscious-unconscious divergences much more convincingly than has been possible with previous methods. This new method is called the Implicit Association Test, or IAT for short.
In addition, this site contains various related information. The value of this information may be greatest if you try at least one test first."
Oh yeah, and you have to agree that,"I am aware of the possibility of encountering interpretations of my IAT test performance with which I may not agree." So all that unconscious bigotry, prejudice, intolerance, irrational hostility plus a myriad phobias may well come out in the wash. In which case, deal with it!
I said it would stop you getting bored! Well, at least for 15 minutes or so.